More than a century ago, the "look" Jose Guadalupe Posada created also included feathers, hats and form-fitting couture. I've also got some really great jewels – face jewels and face pigments – to customize the look the client is looking for." "Also some beautiful sashes to tie around as well. "In my shopping cart I have some beautiful roses I found to put in clients' hair," Garcia says. Pew Research Center, there are more religiously unaffiliated people in the United States now that there are Catholics of Protestants. Then add some all-American consumerism, and a a dash of fashion.Ĭatrinas add a colorful, elegant twist to Halloween. Part of it is a shift toward secularism in American society in general. You will find shops, galleries, museums, and restaurants where many will be offering traditional entertainment, art shows, crafts, sugar skull face painting. So, what accounts for the embrace of Día de los Muertos in a decidedly non-religious sense? She'll tell you she's booked solid through the weekend with people who want her to transform their faces into the iconic Catrina image. Lauren Garcia if the "brand" has succeeded in reaching beyond the Latino market. They have done the Catrina festival for the last 5 years on. "And Day of the Dead as a consumer good that's trying to reach beyond the Latino market." Casandra Shaw (on Basilio Badillo) - Day of the Dead face painting for Halloween, October 31st.
But today, "literally what you are talking about Day of the Dead as a brand," Zapata says. She can't help but find some irony in the way the image is used today, because in Posada's heyday, his images were critiques of the vices of society. The important thing is making sure that before you paint your face, you respect the origins of the tradition and take the time to do some research about Dia de los Muertos. "That image, has really withstood the test of time and has become one of the most iconic images – not only of Day of the Dead, but of Mexico," says Dallas art historian Claudia Zapata. The skulls are called Catrinas, derived from the original early 20th century work of a Mexican political print maker Jose Guadalupe Posada. "The Book of Life" to dinnerware sets sold at supermarkets, adorned skulls in elaborate hairstyles are common sight. See more ideas about sugar skull makeup, skull makeup, dead makeup. It's been a recent switch, but Día de los Muertos (at least in Texas) is no longer what it once was: a solemn remembrance of those who've left us. For better or worse, nowadays it's a pop-culture extravaganza.Īs seen in everything from Guillermo del Toro's 2014 feature film Explore Letty L's board 'Dia De Los Muertos Face Art', followed by 627 people on Pinterest. Call it a commingling of the sacred and a spectacle.Halloween "Texas style" starts Friday and goes through Monday with Día de los Muertos and All Souls Day in between.